6 Ways To Attract More People To Your FaceBook Fan Page

Last week, I shared some tips to spruce up your FaceBook Fan Page. Yesterday, I asked people at the Indie Business FaceBook Fan Page to share their Fan Page links, along with their tips and questions about attracting more people to a FaceBook Fan Page. My goal was to crowd source some new ideas so that everyone would have some new things to try to raise awareness of their brands on FaceBook.

By the end of the day, I was even wiping a bit of egg off of my face. (See below for more on that …) Dozens of fun conversations were sparked, and you can see many of them all at this link. Here are 6 ways to attract more people to your FaceBook Fan Page.

  1. Remember That Fans Are People.. “Fan” Pages are an odd choice of names in my opinion, but whatever they are called, remember that fans are just people. Frequently, they are the people who find your Fan Page as a result of becoming connected to you as a person on FaceBook. Before trying to attract more “fans,” it’s important first to remember that fans are people.

    Adjust your mindset to treat them like people and not like fans, and you’re already positioning yourself to appeal to more of them.

  2. Give People Reasons To “Fan You”. Many of your “fans” will be the friends and family members who will never become customers, but who want to show support for your business. To appeal to people who don’t have a moral obligation to pat you on the back, you have to give them something to do at your Page.

    Periodic contests and sweepstakes are popular, but small businesses can’t always host those. Another option is to share information that your fans are interested in, and ask them to share their opinions. You can also post regular updates about what you are doing in your business to encourage people to ask questions. This will give you new reasons to post things at the site. Sharing photos is a big plus too, especially if you make the products you sell.

    Sharing the manufacturing process is always interesting and your fans will appreciate seeing first-hand the love and care that goes into creating the things you offer.

  3. Use Your Fan Box. The Fan Box is created by pasting a snippet of code into a sidebar at your blog, at the social networks you participate in and at your websites. The Fan Box makes it easy for people who have a FaceBook account to join your Fan Page without actually having to visit FaceBook or your Fan Page.

    Check out the right and left columns at my Ning-based social networking site to see how I use my Fan Box there. If you don’t manage a Ning site, you can add your Fan Box using the text box feature on all Ning profile pages, profile pages, like I did here. In case you don’t feel like clicking, here’s my Fan Box.As you can see, you can click “become a fan” if you’d like to do so. If you are already a fan, the box will say, “you are a fan.”

    This amazing feature turns FaceBook into your very own free marketing work horse. You’ll go to sleep at night and wake up in the morning to more fans! You may need to know some HTML code (or find someone to help you if you don’t) to configure the code properly for your particular blogs and websites. Whatever you have to pay someone to help you is worth it. Fans at the Indie Business Fan Page more than doubled in just under a week after I added the Fan Box to a few of my websites.

    The Fan Box is one of the most powerful tools in the small business arsenal and if you’re not using it already, you must start now. Here are FaceBook’s instructions on how the Fan Box works.

  4. Invite People To Share Their Fan Page Links.If you want to enjoy a stampede to your Fan Page, invite people to come and share their Fan Page links. Doing this is like inviting people to an even where you are serving free food — they just can’t say no. Not only will people participate at the Page when they are invited to talk about themselves in this way, but you’ll also notice that they will begin to connect and share information. This helps conversation occur on your Fan Page while you are busy elsewhere.

    Like any good host, you should do everything you can to encourage people at your Fan Page to get to know one another. This makes everyone feel welcome and gives them another reason besides you to return to your Fan Page in the future to see what’s going on.

  5. Blog About Your Fans. One of the most useful things about maintaining multiple media outlets for your business is that you can leverage them to work together to be everywhere your customers are. Let your fans know you appreciate them by blogging about them. In the first paragraph of this post, I linked to the entire stream of conversation at my FaceBook Page. Note that many of those updates contain the Fan Page links of my Fans. This is a wonderful way to help your Fans increase their own Fan Page numbers organically, and it’s not hard for you to do. It also saves you having to think of something new to blog about.

    Blog about the stream of conversation at your FaceBook Page. You’ll get more fans, your fans will get more fans and you’ll get ideas for blog posts.

  6. Invite People To Your Fan Page. Use the information box on your profile page to promote your Fan Page. To see how I do this, check out the information box under my profile photo at my profile page. There’s not a lot of space, so be succinct. You may wish to use a URL shortener like Bitly to free up more space.

    Sharing the link to your Fan Page on your profile page is a natural way to invite people to your Fan Page.

    Depending on your style and how much time you have, you may also wish to invite people to your Fan Page when you accept their friend requests. It’s easy to save a canned invitation that you cut and paste into an update on a wall after you accept a friend request. In this way, not only do you thank people for adding you, but you also share your Fan Page with them and all of their friends.

    If you have a newsletter, use it to invite people to your Fan Page. Here’s an example of how I did that last week.

    Another thing you may wish to do is to use FaceBook Twitter connect to automatically post status updates you initiate at your Fan Page to Twitter. In this way, people on Twitter can see the first 120 characters or so of a conversation on FaceBook they may wish to join. Here’s an example of how I did this yesterday. For instructions on connecting your FaceBook Fan Page to Twitter in this way, click here.

  7. About That Egg. Earlier in this post, I told you that I had a little egg on my face by the end of the day yesterday. The reason is because one of the things I had been suggesting to separate business from personal interaction on FaceBook was to create two FaceBook accounts and use one for friends and family and the other for professional interactions and to administer your Fan Pages. I did this and it worked well.

    The problem is that maintaining more than one FaceBook account is a violation of FaceBook’s Terms Of Service. I closed my “personal” FaceBook account immediately upon discovering this. Thanks to Katy Terpac Tafoya for pointing this out.

Question: I know you have some tips right? What works for you? Please share your ideas here. Also, if you have any questions you’d like crowd sourced for next week’s FaceBook Friday, post them here and I will choose one of them for next week’s topic.

About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.


  1. Sandra says:

    I've often wondered, but can find no clear answer is do the large business that have Facebook pages have a “personal page”? I know there is a paying section of FB, but do they all use it or does a senior staffer in marketing open one and then have content generated?
    I set a limit and held out on FB until I reached that limit: When the 10th person asked me if I had a FB page for my business, I joined it. It took 15 months to reach it. I do understand that with small business, business and some personal have to be mixed, but having my private life “out there” for everybody still kind of squigs me out. I feel the need to control the flow of MY life's info. Yet there are those who do put a lot out there and seem to be okay. I think my big issue is this: In this age of instant info and communication, there are marketers, companies and employers all trying to be up in everybody's private business, and while there are also those who seek their 15 min of fame, I strive to keep 15 minutes of privacy. How do some of you (and you DM) balance it? What is too much and what is too tightly held? Thanks for any insight.

  2. Sandra: I don't know how FaceBook handles requests from brands to hide their personal account, or whether they just let them have a FaceBook Fan Page without one. I do believe it happens. I will ask them, and if I get an answer, will post it here.

    As for your other question about privacy, there are some challenging questions all people must answer here. I am preparing a more in-depth post about this (be sure to subscribe so you don't miss it), but in the meantime, I have thoughts from the perspective of small and independent business owners.

    1. Privacy Is What You Make It. It's pretty clear that a business will be far less successful if it does not have an online presence, and in more than one place. Increasingly, those “places” are locations where you not only describe your products and make them easy for people to purchase securely, but where you also interact with them on a personal level. You draw this line wherever you want it by setting boundaries around what you share and what questions you answer.

    2. Sharing Does Not Mean Compromising. You can share things about you and your life to allow your customers and prospects to get to know you a little, but you don't have to compromise your values and privacy. Don't share your political views. Don't share your religious views. Don't share your moral and/or ethical leanings. Don't accept everyone's friend requests. Tell people if they've asked a question you don't want to answer for privacy reasons. Finding this balance is different for everyone depending on what their business is and what they feel comfortable with as human beings.

    3. It's Not Black And White, and It's A Process. There are no easy, pat answers. There is a lot of gray and we have to remember that it's a process. It happens over time. If you say today, I will never post a photo of my child online, that's fine, but you may change your mind next year when you add toddler clothes to your line. That's just a quick and easy example, but you get my drift I hope. All of this requires us to continually analyze our lives, what we want from our of life and business and what we are willing to share with others in order to get what we want.

    Having said all of this, the reality is that technology is making it easier for people to obtain information they would not have just a few years ago. I read yesterday that 70% of HR hiring professionals have rejected at least one candidate for a job based solely on something they saw about that person on line. Of course, who knows whether what they saw was true or not. This means that for most people, especially young people, they will have no choice but to create some sort of online information about themselves that they control. This will counter all of the FaceBook photos their party pals may have tagged them in. Again, another example, but hopefully, you get my point.

    Here's what I think is most critical — that we train our children to understand that they must have boundaries. That we make sure that they learn how to enforce those boundaries BEFORE they head off to college. By that time, it's too late. While they are in our homes and under our control, we have to introduce them to all of the good and bad that technology offers, empower them to make choices and then encourage their confidence to be private individuals with a public persona, rather than the other way around.

    I hope this helps you, Sandra, and I can't wait to here what others think of these ideas.

  3. Carol says:

    So for those of us that followed your advice and set up a separate business page and a personal page do we need to dump one of those?

  4. Carol: Unfortunately, yes. I terminated my personal profile immediately once I discovered my error.

  5. Renee says:

    So what do you do with your separate sets of friends on both pages?

  6. I only had about 50 friends and family members as the personal page so I just invited them to “friend” me at the business one. It was a pretty easy process because the family page was very small. I probably lost a few people, but it won't take long to re-establish connections with them because they are all connected to the people I didn't lose. It's only a matter of time before we are friends again. Hope this helps.

  7. Donna DeRosa says:

    You can be very specific about your privacy settings on Facebook. For example, if you want to post photos of your family, you can choose who has permission to see those photos. It goes beyond choosing “friends only.” You can choose individual names for each picture. So, if you post a picture of a child, you can set the privacy so that just your sister or Mom or whoever sees it. It takes a little time. But FB does allow you to keep your privacy. Hope this helps.

  8. Very excellent points, Donna! I'm so glad you added them because it shows how, as I said in point #1 above, privacy is what we make it. We do not have to surrender control, and we can establish our boundaries however we'd like to! Thanks for this.

  9. Great post Linda! I will definately be bookmarking it so I can refer back. Thanks so much for the information :)

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  11. 5 other ways to increase your fan following
    * Liker only content such as free ebook giveaways, eg if you like the page you can download a free ebook
    * Incentives such as when we reach x number of likers I will release a free how to guide on x
    * Daily/weekly tips on your specialty
    * Checklists that are available for download (tip: use the PDF application) that help people avoid problems
    * Run a promotion whereby when your likers promote the page to friends and they like the page, that person gets a reward

  12. Sara Nesbitt says:

    dM, excellent article!  I was going to add the FB widget to my site, but the “add fan box” is no longer available on FB, unfortunately.  I’m going to see if my web guru can figure out how to do it after we finish the current upgrade.

    1. Thanks, Sara. I look forward to seeing your new site after the upgrade!

  13. Roziah Abdul Rahman says:

    WoW!! What a useful tips.. wish i had more followers just like you..