I'm the New "Mayor" of the YMCA!

Foursquare is a location-based social networking site that allows you to earn rewards for “checking in” at locations in your area. According to a recent post in the Social Media Examiner, FourSquare receives more than 1 million check-ins per week. I enjoy checking in at a variety of places including book stores and coffee shops, but one of the places I like checking in at most is the local YMCA. One of my goals has been to become the “Mayor” of the YMCA, and today, I accomplished that goal after I checked in after a 2.33 mile treadmill run.

See that little picture of me in the upper right corner? Above it is the word, “Mayor.” FourSquare automatically generated this Tweet to announce that I had ousted @chernync as the new “Mayor” of the YMCA.

The title of “Mayorship” of a location is bestowed on the FourSquare user who checks in at that location most frequently. It’s not really that big a deal to be “Mayor,” and I’m sure I’ll be ousted at some point. But I am encouraged by any kind of confirmation of progress toward my fitness goals, especially after being so sick last week. That’s what this is for me, so I thought I’d share it with you.

Question: Do you use FourSquare?


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  1. pamperry says:

    Cool. I have lost 2 sizes as a result of my new business too!

  2. Cindy Jones says:

    I've noticed Foursquare mentioned alot on twitter recently but don't really get it.

  3. jeaston says:


    Thanks for bringing FourSquare to our attention. I am going to have to explore the community.

    Putting my thinking cap on, I am sure there are some business applications to participating in the community (beyond the obvious awareness building potential). Perhaps you could schedule a meetup with former Mayors as both a networking and PR opportunity. I bet a newspaper's business reporter could write some good copy around this angle.