Indie Business Magazine Set To Re-Launch!

I am pleased to announce the impending re-launch of the Indie Business Magazine. First published in 2005 as the “Handmade Beauty Business Magazine,” the publication’s premier issue featured articles by inspiring entrepreneurs like Kayla Fioravanti, Jamila White, Ellie Trinowski, and of course, moi. The 3 issues are pictured below, with the Premier Issue on top.

Indie Business Magazine promises to be a most unique publication, by Indies and for Indies. My plan is to publish it bi-monthly, and to pack each issue full of everything that inspires you on your journey as an Indie Business owner! The publication will be sold on an individual rather than a subscription basis, and will be available digitally and as a hard copy that you can make your own and treasure in your library forever.Your fellow Indies are having lively discussions at the FaceBook Page and at the social networking site about they’d like to see in the publication, and I’d like to invite you to join them! Please feel free to leave comments below or join the discussion at whichever location is most convenient and fun for you.

This is your magazine, and I’m reading each and every suggestion because I want to deliver what you say you want in this publication!

Question: What kinds of stores and features would you like to see in Indie Business Magazine?

About Donna Maria Coles Johnson

Donna Maria is an author, podcaster, attorney, and the founder and CEO of the Indie Business Network, providing affordable product liability insurance and mentoring. Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.


  1. Nadia says:

    You want people to *sign up* to even read your forum? Lame.

  2. My community is important to me and the people there, and yes, you have to sign up to participate. I don't just let anyone into the community that I manage. We keep out spam and we keep out trouble makers. The community is an online home, and I welcome people there. Just like I would not let just anyone into my office without knowing who they are, I do not want people in the community who have any reason to try to be anonymous.

  3. Hhe article’s content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! Recently, I found some wedsites which commodity is colorful of fashion. Such as nike sb shoes that worth you to see. Believe me these websites won’t let you down.

  4. Pat says:

    I’d like more information on how to sell to gift shops. How many soaps should I want to get into that shop? What are the price breaks? How are re-orders going to be placed (do I walk in the shop or does someone from the shop call in their orders)?

    Another subject of my interest is customer service? What do gift shop retailers expect? What’s my competition doing?

    These are my two weakest talents. I’d appreciate learning more about what is expected of me.

    I am soooooo glad you’re re-launching the magazine. You’re an incredible woman, dM. Thank you for all you’re doing.
    Pat Allen

    1. Hi Pat! Thanks so much for sharing what you’d like to see in the new publication! I’m looking forward to tracking down the kind of information that can help you achieve your goals. Meanwhile, here are three tips. First, make sure you have a plan of your own. What types of gifts shops are you trying to get into? What can you lean about their needs simply by looking at the types of people they buy products from? Once you have a specific plan about what you sell, and to whom, it will become so much easier to target the types of shops where your products will sell well.

      Second, create selling systems. So many Indies spend so much time making and perfecting products, but they invest comparatively little time making and perfecting systems. Once the products are made, what is the systematic way you will reach the people who will buy them? Advertising? Newsletter? Your blog? Youtube videos? Some combination? The key question is how will you systematize your outreach so the people who will buy your products see you as “top of mind” always.

      Finally, follow up follow up follow up. It’s important to plan how you will follow up with new and existing customers so you can sell to them again. Are you encouraging them to join your FaceBook page? Are you inviting them to your farmer’s markets (if you do them)? Are you sending them birthday postcards with coupons so they can buy something at a discount price on their special day?

      These are just high level examples — but the key is to have a plan. Write it down. Update it when necessary. But stick to it so you know exactly what you want to achieve and how you are going to achieve it. Hope this helps!

  5. I’m looking forward to the magazine relaunch! I found it to be really informative.

    1. Thanks for sharing the excitement, Sophia. You are a valuable part of the Indie Team. We are blessed to have you working with us to change people’s lives!