website pop up marketing

Twitter, Google, Bing, You and Your Small Business

Today, Google and Bing and FaceBook announced deals to include Twitter status updates in their search engine results. Let me say that again, soon, your Tweets and FaceBook status updates will appear real time in Google and Bing search engine results. The magnitude of these new developments cannot be understated. In a nutshell, it means that you will be capable of reaching your target customers 24/7, 365, with live, real-time messages.

Google Announcement

It’s no less than astounding, and while it’s been discussed as a possibility for months, the fact that all of these announcements were made on the same day is surely no accident. Here are just a few of the things this means for Indies.

  1. Your Traditional Website Will Be Buried. When your customers and people in your target market use Bing or Google to search for you and people like you, they will surely gravitate toward the up to the minute status updates and Tweets that show where you (and your competitors) are, and what you (and your competitors) are doing that makes a difference to them. A website with static content will become useful only to the extent that it connects to your shopping cart.

    In fact, if I were launching a business today, I wouldn’t get a website. Instead, I would get a blog (at least one), integrate shopping capabilities and then integrate the blog(s) with my Twitter and FaceBook accounts. Period.

  2. You Need A Fully Loaded Mobile Device. I don’t want to sound like an iPhone commercial, but the future is now. Your success and as business owner will depend more and more on your ability to quickly share Tweets, updates, pictures, audio files, videos, product photos and blog posts with the world. Share fast, get business. Share slow, get less business. Share not, get no business. The iPhone is tops at facilitating the sharing of information. It’s a serious financial investment, I know, but it pays for itself, and fast.
  3. Focus! Focus! Focus! With all of this real-time mobility, it will be tempting to set up multiple accounts and feed the search engine beast with stuff after stuff after stuff. Don’t do that. No. No. No. The search engine beasts are smart, and their ability to screen out stuff and fluff is extremely impressive. Don’t throw spaghetti at the wall and hope that it sticks.

    Focus on who your target customers are, where your target customers are, what they want from you, how they like to get information from you, and then engage with them and give them what they want.

Question: What do you think of the big news? What will you do differently to adapt? How will you make sure your business rides this wave?

FaceBook Comments

comments

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  • http://www.brambleberry.com/ Anne-Marie

    I'm excited for Twitter. It means that they're here to stay and I think it's a useful service. I might rethink my Twitter strategy and have it be less personal and more business based on today's news.

    I think it's a game changer but it will take longer than we're thinking. The entire US should (finally) be wired for internet this year. There are still entire subsets of the population that don't have internet at their home and will crave the structure of a website-website (just as there is a subset of the population that still wants catalogs).

    It's important to make sure that you are blogging, Tweeting and working on an active marketing campaign but I'm not positive that this news is going to change the game right away. Real content will still be needed – and craved – by consumers (thus your point that you need a blog for people to link back to).

    That's just my overpriced two cents =)

    • http://www.wingedseed.com/ Marcia Elston

      I think it's appalling that Finland is guaranteeing all citizens internet access starting at 1 megabit per second, and moving to greater speed 09f 100 megabits per second by 2015. We need to get with it!

    • http://intensedebate.com/people/Indie_Business Donna Maria

      Your two cents is always worth way more than two cents! I do think the changes will be swift and dramatic, not because of what Twitter, Google, Bing and FaceBook do, but because of what users and app developers will begin to do immediately after the changes are implemented. The company agreements are the tip of the iceberg. It's the users that accelerate things. And we mustn't forget that Google Wave will figure in here somewhere too once it launches. So much to consider and keep up with!

  • http://www.soapqueen.com Anne-Marie

    I'm excited for Twitter. It means that they're here to stay and I think it's a useful service. I might rethink my Twitter strategy and have it be less personal and more business based on today's news.

    I think it's a game changer but it will take longer than we're thinking. The entire US should (finally) be wired for internet this year. There are still entire subsets of the population that don't have internet at their home and will crave the structure of a website-website (just as there is a subset of the population that still wants catalogs).

    It's important to make sure that you are blogging, Tweeting and working on an active marketing campaign but I'm not positive that this news is going to change the game right away. Real content will still be needed – and craved – by consumers (thus your point that you need a blog for people to link back to).

    That's just my overpriced two cents =)

    • http://www.wingedseed.com Marcia Elston

      I think it's appalling that Finland is guaranteeing all citizens internet access starting at 1 megabit per second, and moving to greater speed 09f 100 megabits per second by 2015. We need to get with it!

    • http://intensedebate.com/people/Indie_Business Donna Maria

      Your two cents is always worth way more than two cents! I do think the changes will be swift and dramatic, not because of what Twitter, Google, Bing and FaceBook do, but because of what users and app developers will begin to do immediately after the changes are implemented. The company agreements are the tip of the iceberg. It's the users that accelerate things. And we mustn't forget that Google Wave will figure in here somewhere too once it launches. So much to consider and keep up with!

  • http://www.anniesgoathill.wordpress.com/ Mary

    This information, Donna Maria, is invaluable and monumental.

    A huge change, and a very good one for small business owners indeed!

  • http://www.anniesgoathill.wordpress.com Mary

    This information, Donna Maria, is invaluable and monumental.

    A huge change, and a very good one for small business owners indeed!

  • http://www.laminerals.com/ Lori

    I'm wondering if it will just be like a sidebar in the search results? Kind of like the string of applicable videos that comes up when you do a search?
    I certainly hope so. I'd hate to think that if I want to search for information on say past presidents, that all I'd get is page after page of Obama updates found on Twitter? (nothing personal just the best example that popped up in my lil head)

    Google used to just pull up sites, but a few months or maybe a year ago, they started including more: like wikipedia results, blogs, video, etc….kind of a mix.

  • http://www.laminerals.com Lori

    I'm wondering if it will just be like a sidebar in the search results? Kind of like the string of applicable videos that comes up when you do a search?
    I certainly hope so. I'd hate to think that if I want to search for information on say past presidents, that all I'd get is page after page of Obama updates found on Twitter? (nothing personal just the best example that popped up in my lil head)

    Google used to just pull up sites, but a few months or maybe a year ago, they started including more: like wikipedia results, blogs, video, etc….kind of a mix.

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Interesting question. Maybe it will be in a separate area. But even if it's not, I think what will happen is the people who are motivated to share the kind of information you'd be looking for on past presidents (for example) will also be blogging, Tweeting about it. So we'd get the up to date information from the people who have that kind of information at their sites. I'm seeing their interaction and engagement as the portal to the information. That's kind of how social media works. Just thinking out loud. I love the question though. I'm excited to see what this will all look like and how we can benefit and use it to help each other!

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Interesting question. Maybe it will be in a separate area. But even if it's not, I think what will happen is the people who are motivated to share the kind of information you'd be looking for on past presidents (for example) will also be blogging, Tweeting about it. So we'd get the up to date information from the people who have that kind of information at their sites. I'm seeing their interaction and engagement as the portal to the information. That's kind of how social media works. Just thinking out loud. I love the question though. I'm excited to see what this will all look like and how we can benefit and use it to help each other!

  • http://www.HolisticSerums.com/ Esther

    Phenomenal news , Donna,

    Now to put your valuable suggestions into practice… now that would be something

  • http://www.HolisticSerums.com Esther

    Phenomenal news , Donna,

    Now to put your valuable suggestions into practice… now that would be something

  • http://www.wingedseed.com/ Marcia Elston

    Hi Donna Maria,
    I would like to offer considered thoughtfulness about this. While I agree this could be very good for business, neither you nor Kayla has brought up the issue of privacy, which every fb or twitter user should consider. As you read in the article here (http://tinyurl.com/yl6lvzm), "Before Bing can make fb status updates searchable, fb has to first roll out to all users its new Publisher Privacy Control system, which is now being tested with a small group of users". Yes, I want to publicize my business, however, I am not totally dependent on se's for my internet business, that would be foolish. There are perhaps larger social issues to consider before jumping on this bandwagon. All of you should be informed of the possible consequences of giving the se's this authority. Do some googling and see what the buzz is out there. Thanks for letting me chime in.
    Regards, Marcia Elston http://www.wingedseed.comm
    http://www.aromaconnection.org

  • http://www.wingedseed.com Marcia Elston

    Hi Donna Maria,
    I would like to offer considered thoughtfulness about this. While I agree this could be very good for business, neither you nor Kayla has brought up the issue of privacy, which every fb or twitter user should consider. As you read in the article here (http://tinyurl.com/yl6lvzm), "Before Bing can make fb status updates searchable, fb has to first roll out to all users its new Publisher Privacy Control system, which is now being tested with a small group of users". Yes, I want to publicize my business, however, I am not totally dependent on se's for my internet business, that would be foolish. There are perhaps larger social issues to consider before jumping on this bandwagon. All of you should be informed of the possible consequences of giving the se's this authority. Do some googling and see what the buzz is out there. Thanks for letting me chime in.
    Regards, Marcia Elston http://www.wingedseed.comm
    http://www.aromaconnection.org

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Hey Marcia,

    You raise an interesting and very important point! I agree that privacy is an issue. In my post, I was thinking about it from a business tool perspective. I too have a private FaceBook page that I just use for friends and family and I would not want that indexed. I would want my FaceBook business page to be there. Twitter of course is something that I'd want there too. I suppose if I protected my Twitter updates, that would be a clue to Twitter not to index them on Google.

    I am not totally dependent on the search engines for business either. Having said that, I do use the Internet to share what I do, so whether or not search engines pick me up is an issue.

    Hopefully, FaceBook learned from prior privacy fiascos that they must get "buy in" from users before doing something like this. With technology, there's no doubt they can make information private if that's what they want to do. We'll have to hold them to task on that!

    Thank you so much for your words of caution!

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Hey Marcia,

    You raise an interesting and very important point! I agree that privacy is an issue. In my post, I was thinking about it from a business tool perspective. I too have a private FaceBook page that I just use for friends and family and I would not want that indexed. I would want my FaceBook business page to be there. Twitter of course is something that I'd want there too. I suppose if I protected my Twitter updates, that would be a clue to Twitter not to index them on Google.

    I am not totally dependent on the search engines for business either. Having said that, I do use the Internet to share what I do, so whether or not search engines pick me up is an issue.

    Hopefully, FaceBook learned from prior privacy fiascos that they must get "buy in" from users before doing something like this. With technology, there's no doubt they can make information private if that's what they want to do. We'll have to hold them to task on that!

    Thank you so much for your words of caution!

  • http://www.wingedseed.com/ Marcia Elston

    Hi D-M,
    Want to weigh in again here. I don't entirely agree with item 1., that existing websites will be "buried." Many of the tweets and fb posts are going to be simple (some mindless) discussion with maybe a word that the se's picks up related to what someone is searching for, but nothing more. It will probably prove to be irksome to some to have to weed through literally millions of meaningless tweets to get to the substance they are looking for. I have taken this suggestions to heart, however, and I will be adding my blog to my website instead of using Blogger in order to drive more traffic there. We have just soft launched a new website which after considerable investment, doesn't make sense for us to simply discard it in favor of a blog only. It's has lots of permanent things that are a substantial useful resource to our customers that couldn't be as readily displayed or accessible only in a blog. I'll be sending you the grand opening announcement next month when it is all running smoothly and looking forward to your support. Thanks again for the opportunity to provide feedback here.
    Regards, Marcia Elston
    http://www.wingedseed.com
    http://www.aromaconnection.org

  • http://www.wingedseed.com Marcia Elston

    Hi D-M,
    Want to weigh in again here. I don't entirely agree with item 1., that existing websites will be "buried." Many of the tweets and fb posts are going to be simple (some mindless) discussion with maybe a word that the se's picks up related to what someone is searching for, but nothing more. It will probably prove to be irksome to some to have to weed through literally millions of meaningless tweets to get to the substance they are looking for. I have taken this suggestions to heart, however, and I will be adding my blog to my website instead of using Blogger in order to drive more traffic there. We have just soft launched a new website which after considerable investment, doesn't make sense for us to simply discard it in favor of a blog only. It's has lots of permanent things that are a substantial useful resource to our customers that couldn't be as readily displayed or accessible only in a blog. I'll be sending you the grand opening announcement next month when it is all running smoothly and looking forward to your support. Thanks again for the opportunity to provide feedback here.
    Regards, Marcia Elston
    http://www.wingedseed.com
    http://www.aromaconnection.org

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Hi Marcia! Good points. I didn't suggest abandoning an existing website in favor of a blog. I said if I were *starting* a business today, I'd launch a blog instead of a traditional website, and have that blog serve as my website, with e-commerce functionality.

    I'm guessing that the search engines will make it easy for us to choose how we search based on what we are looking for. For example, you can already use Bing to search for Tweets only at http://www.bing.com/twitter.

    You have had a website for many years, and it's awesome. I know how good it is for your customers and I would never suggest disregarding an existing, functioning website, only integrating it with new media to make it more robust. I'm so glad you are adding a blog there! I will make it an even more awesome resource for customers old and new!

    I can't wait for it to launch! And will of course celebrate with you and share your good news!

    Thanks for your feedback and words of wisdom.

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Hi Marcia! Good points. I didn't suggest abandoning an existing website in favor of a blog. I said if I were *starting* a business today, I'd launch a blog instead of a traditional website, and have that blog serve as my website, with e-commerce functionality.

    I'm guessing that the search engines will make it easy for us to choose how we search based on what we are looking for. For example, you can already use Bing to search for Tweets only at http://www.bing.com/twitter.

    You have had a website for many years, and it's awesome. I know how good it is for your customers and I would never suggest disregarding an existing, functioning website, only integrating it with new media to make it more robust. I'm so glad you are adding a blog there! I will make it an even more awesome resource for customers old and new!

    I can't wait for it to launch! And will of course celebrate with you and share your good news!

    Thanks for your feedback and words of wisdom.

  • http://www.wingedseed.com/ Marcia Elston

    Hi D-M,
    It's going to be interesting to see what the se's actually do with all that data, and apologies for reading you wrong.
    We're excited, too, it's been in the works for over a year and a half, biggest marketing budget we've ever allocated for design and function, not to mention time/energy consumption just pulling together all the info. I'll probably be a good candidate to help other indie members spot pitfalls when working with a professional design group and provide some tips on what to be sure of before you start working with them . . . when it's all said and done I'll blog some of what I've learned on my indie blog. I hope the idea of adding a blog to your existing website is a good one for other indies, too.
    BTW, I'm having a hard time keeping up with all you do for us. Slow down a bit. :-) Just kidding; keep it up and thanks.

  • http://www.wingedseed.com Marcia Elston

    Hi D-M,
    It's going to be interesting to see what the se's actually do with all that data, and apologies for reading you wrong.
    We're excited, too, it's been in the works for over a year and a half, biggest marketing budget we've ever allocated for design and function, not to mention time/energy consumption just pulling together all the info. I'll probably be a good candidate to help other indie members spot pitfalls when working with a professional design group and provide some tips on what to be sure of before you start working with them . . . when it's all said and done I'll blog some of what I've learned on my indie blog. I hope the idea of adding a blog to your existing website is a good one for other indies, too.
    BTW, I'm having a hard time keeping up with all you do for us. Slow down a bit. :-) Just kidding; keep it up and thanks.

  • http://intensedebate.com/people/Indie_Business Donna Maria

    It is my pleasure to serve you. I am enjoying this thoughtful and important exchange!

  • http://intensedebate.com/people/Indie_Business Donna Maria

    It is my pleasure to serve you. I am enjoying this thoughtful and important exchange!

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Hi Marcia! Good points. I didn't suggest abandoning an existing website in favor of a blog. I said if I were *starting* a business today, I'd launch a blog instead of a traditional website, and have that blog serve as my website, with e-commerce functionality.

    I'm guessing that the search engines will make it easy for us to choose how we search based on what we are looking for. For example, you can already use Bing to search for Tweets only at http://www.bing.com/twitter.

    You have had a website for many years, and it's awesome. I know how good it is for your customers and I would never suggest disregarding an existing, functioning website, only integrating it with new media to make it more robust. I'm so glad you are adding a blog there! I will make it an even more awesome resource for customers old and new!

    I can't wait for it to launch! And will of course celebrate with you and share your good news!

    Thanks for your feedback and words of wisdom.

  • http://intensedebate.com/people/Indie_Business Donna Maria

    Hi Marcia! Good points. I didn't suggest abandoning an existing website in favor of a blog. I said if I were *starting* a business today, I'd launch a blog instead of a traditional website, and have that blog serve as my website, with e-commerce functionality.

    I'm guessing that the search engines will make it easy for us to choose how we search based on what we are looking for. For example, you can already use Bing to search for Tweets only at http://www.bing.com/twitter.

    You have had a website for many years, and it's awesome. I know how good it is for your customers and I would never suggest disregarding an existing, functioning website, only integrating it with new media to make it more robust. I'm so glad you are adding a blog there! I will make it an even more awesome resource for customers old and new!

    I can't wait for it to launch! And will of course celebrate with you and share your good news!

    Thanks for your feedback and words of wisdom.

  • http://intensedebate.com/people/Indie_Business Donna Maria

    I'm assuming you are looking at WordPress as the blogging platform. They have some great e-commerce plugins. Keep me posted on how things go if you can. Wishing you the best.

  • http://intensedebate.com/people/Indie_Business Donna Maria

    I'm assuming you are looking at WordPress as the blogging platform. They have some great e-commerce plugins. Keep me posted on how things go if you can. Wishing you the best.

  • http://www.wingedseed.com/ Marcia Elston

    Hi Again, D-M,
    I've seen advice from an internet marketing guru to stop the practice of feeding twitter and facebook posts to one another because of the pending arrangement with Google and Bing, i.e., tweets automatically forwarded to fb status and vice versa. I suspect it has to do with double posts and cluttering info the se's are picking up. Have you seen this suggestion and do you have any thoughts here? Thanks.
    Regards, Marcia Elston
    http://www.wingedseed.com
    http://www.aromaconnection.org

    • http://www.indiebusinessnetwork.com/ Donna Maria

      Regarding cross posting between Twitter and FaceBook, we must balance efficiency and authenticity. No one wants to feel like content is being thrown at them without regard for who they are as human beings. We must also remember that while the same content may be relevant at our Twitter page and our FaceBook page, the way we deliver that content makes a difference. This is because the dynamic on FaceBook is different from the dynamic on Twitter. As producers of content, we should respect those differences and respond to them approprirately. I am not an SEO expert, but I do think that the search engines are getting better and better and screening out duplicitious content. That is one reason to cross post only when it is efficient, appropriate and it will not hurt you from an SEO perspective. For me, the best practice is to figure out a way to be present with 90% of my posts no matter where they are. That is not an easy thing to do but I think it’s the best way to serve IBN members and my customers, as well as to preserve my own credibility. So that is what I think, in a very small nutshell! I look forward to hearing from others.

  • http://www.wingedseed.com Marcia Elston

    Hi Again, D-M,
    I've seen advice from an internet marketing guru to stop the practice of feeding twitter and facebook posts to one another because of the pending arrangement with Google and Bing, i.e., tweets automatically forwarded to fb status and vice versa. I suspect it has to do with double posts and cluttering info the se's are picking up. Have you seen this suggestion and do you have any thoughts here? Thanks.
    Regards, Marcia Elston
    http://www.wingedseed.com
    http://www.aromaconnection.org

    • http://www.indiebusinessblog.com Donna Maria

      Regarding cross posting between Twitter and FaceBook, we must balance efficiency and authenticity. No one wants to feel like content is being thrown at them without regard for who they are as human beings. We must also remember that while the same content may be relevant at our Twitter page and our FaceBook page, the way we deliver that content makes a difference. This is because the dynamic on FaceBook is different from the dynamic on Twitter. As producers of content, we should respect those differences and respond to them approprirately. I am not an SEO expert, but I do think that the search engines are getting better and better and screening out duplicitious content. That is one reason to cross post only when it is efficient, appropriate and it will not hurt you from an SEO perspective. For me, the best practice is to figure out a way to be present with 90% of my posts no matter where they are. That is not an easy thing to do but I think it’s the best way to serve IBN members and my customers, as well as to preserve my own credibility. So that is what I think, in a very small nutshell! I look forward to hearing from others.