Indie Business Blog

Season 3: Episode 12: Makers on Main Street with Amber Hawthorne [Podcast]


Welcome to Season 3, Episode 12 of the Indie Business Podcast! In this twelfth episode of my Makers on Main Street series, I will introduce you to Amber Hawthorne of Bambu Earth in San Juan Capistrano, California. Amber just hosted the soft opening of her store this past weekend, and she tells us all about it in this episode. You'll also enjoy hearing how Amber used Kickstarter to fund her dream … [Read More]

How to Use a Blog to Attract More Customers to Your Website

target customers

As you probably know, I'm a big believer in the power and wisdom of using a blog to attract more customers to your website. That's not the only reason I believe blogging is critical to your success as an entrepreneur (here are other reasons), but it's one of the big ones. After nearly 16 years in business, I have concluded that there is no … [Read More]

Case Study: Incorporating Philanthropy into Your Business Model

give back

One of the things we discuss from time to time in the Indie Business Network is how to incorporate philanthropy into your business model. I hosted an exclusive member Success Call on this topic a few months ago, and it was one of the most well attended ever. The interview here shares a high level case study of Melissa Camilleri, one of our members, … [Read More]

Season 3: Episode 11: Makers on Main Street with Cindy Jones, Ph.D. [Podcast]


Welcome to Season 3, Episode 11 of the Indie Business Podcast! In this eleventh episode of my Makers on Main Street series, you'll meet Cindy Jones, Ph.D. of Colorado Aromatics in Longmont, Colorado. Cindy started her business 10 years ago on the heels of a career as a chemist and microbiologist. After serving as a medical writer while her children … [Read More]

Our August 2015 Access Q+A Coaching Call

PicMonkey Collage

Entrepreneurship can be lonely ... but not for members of the Indie Business Network. Every month, I and IBN's Head Coach, Christine Laureano, host a private coaching call exclusively for members of the Indie Business Network so they can get answers to their most pressing business and success questions. Today's call was one of our most highly … [Read More]

Soapmaker Alana Rivera in San Francisco Chronicle


Are you a soapmaker? Are you still making your soaps in a small room or two in your home? There is nothing wrong with that, but if you want some inspiration to take things to the next level by getting having your own soapmaking studio, then look no further than our member and soapmaker extraordinaire, Alana Rivera of Etta and Billie in San … [Read More]

Seek First to Build Relationships

Build Relationships

Business is built on real relationships with real people, yet too many Makers and Creative Entrepreneurs think that if a marketing strategy does not produce quick sales, it's not a good marketing strategy. That's not true, and I'm going to tell you why. After 15 years in business, I've learned that the marketing strategies that produce quick … [Read More]

#IndieCruise Mastermind 2016 Speaker: Stacia Guzzo: Use Video to Build Your Brand


Last month in this post, I introduced you to Anne-Marie Faiola who will be speaking on #IndieCruise2016 Mastermind on the topic of Practical Tips to Organize Your Business for Stunning Success and Unsurpassed Productivity. Today, I'm excited to introduce you to another speaker: the lovely Stacia Guzzo of Handcrafted Honey Bee in Tehachapi, … [Read More]

Join me for FREE Sunday Brunch after the Martha Stewart American Made Summit!


Today, I purchased my ticket to the 2015 Martha Stewart American Made Summit, set for Saturday, November 7, in New York City. If you have not purchased your ticket, you can do so here ... and save $50 if you share the event on Facebook as you register. (I did!) Whether or not you are attending the event, you can join me for brunch on Sunday, … [Read More]

How to Become an Overnight Success


How you define success has a lot to do with how you interpreted the title of this post when you read it. Did you take one look and conclude that it was just click bait? Or maybe you read it and muttered that there is no such thing as an overnight success. If you thought about how there's no such thing as an overnight success, you'd be right. But … [Read More]

Maintain a Manageable Product Line

"Better to make lots of sales on a few products than no sales on lots of products."

This quote from my Shareable Image Gallery makes it easy to remember why it's so important to maintain a manageable product line. No matter what kind of business you have, if you have too many products in your line, you will never have enough time to actually marketing and sell them. “ [Tweet "It's better to make lots of sales of a few … [Read More]

#MakerBizChat No. 15: Donna Maria’s Philosophy on Different Stuff


On Wednesday evenings from 8 to 8:30pm ET, I host #MakerBizChat, an Instagram event to help Makers and Handmade Entrepreneurs build a solid business foundation, increase your income, and use your business to create the life you love. Our topic tonight was DONNA MARIA'S PHILOSOPHY ON DIFFERENT STUFF. I chose this topic because some random … [Read More]

Be An Entrepreneur First


No matter what kind of business you have, and no matter what type of product or service you offer, you must be an entrepreneur first. Most Makers and Creative Entrepreneurs do not start out with an entrepreneurial mindset (I didn't), and that's OK. It is a process. It does not happen all at once. But just like what goes up must come down, if you … [Read More]

How Entrepreneurship is Like Baseball


I spent last week learning how entrepreneurship is like baseball. Well, really, I spent it watching my son play about a million baseball games at the beach. Before last week, I knew little about baseball. I thought it was about hitting a ball hard, and running around the bases, with the goal being to get to home base before being tagged … [Read More]

Why You Should Not Hire Someone Else To Write for You

Write for you (1)

One of the most important jobs you have as an online entrepreneur is to regularly write and publish content that attracts people to your website, nurtures customer relationships and builds a solid platform for your business. At times, this job is so daunting that you may be tempted to hire someone to write for you on a regular basis. Don't do … [Read More]