Indie Business Blog

How to Use Video in Your Handmade Business

stacia guzzo of handcrafted honeybee

One of the most critical teachings in my Indie Business Blueprint is that Makers and Handmade Entrepreneurs must leverage the power of the video to build their brands and boost customer engagement and sales. Most of my students know how important this is, but they are fearful that it will take too much time or that they will do it wrong. I get it. I was once terrified of doing video, but today, … [Read More]

Introducing the August My Maker Box Supporters

thank you with blue flowers in vase

In case you missed, it our August My Maker Box was a huge success. You can see some of the unboxing videos here, and click here check out all of the Makers and Handmade Entrepreneurs whose products and services are featured in the August My Maker Box. Today, I'm excited to tell you about the amazing people who subscribed to our first My Maker Box! … [Read More]

Small Business Networking Can Happen Anywhere

Dorothy Green and Donna Maria

Networking. The word sends chills up and down the spines of many a Maker and Handmade Entrepreneur. But the truth is that networking happens all the time, even when you are not aware of it. A networking event can be planned in advance, or it can be impromptu. Both are great, but the impromptu ones are wonderful surprises. For example, while my mom … [Read More]

Indie Business Network Members at Face and Body!

bon bliss and wonderland organics at face and body 2014

While the show is coming to a close today, I just had to share this beautiful picture of two of our members at the Face and Body (Northern California)! Here is Elissa Choi of Bon Bliss (this is her booth), and Alice Lin of Wonderland Organics, both from California. for those who don't know, Face and Body (Northern California) is an annual … [Read More]

Meet Me at Farm to Market in Asheville on September 20!

farm to market asheville

I am thrilled to share that I will be speaking at "Farm to Market: 21st Century Practices For The Modern Herbal Entrepreneur" in Asheville, North Carolina, on September 20, 2014. As you may know, I serve on the Board of Directors for the North Carolina Natural Products Association. I am also a member of the American Herbalists Guild. The two … [Read More]

Video: Give Gratitude (or #givegratitude if you like hash tags)

kenna-cote-gratitude-collage

I have been invited to join a panel of judges that will help select a new owner for the Gratitude Soapery in Kansas City. I am so honored to be invited, and to be in some pretty high-falutin' company too. The other judges are the very wonderful David Fisher of About.com, and also two of our members: Lela Barker of Lucky Break Consulting and … [Read More]

Look for The Bath Place Products in Whole Foods Market!

kimberly thigpen of the bath place

I am always delighted and pleased when I see IBN members step into their greatness and press toward their goals. As you might imagine, that means I am delighted and pleased a lot! Today, I am delighted and pleased about the achievements of Kimberly Thigpen of The Bath Place in Rocky Mount, North Carolina. Here she is with her gorgeous self. Now, … [Read More]

August 2014 My Maker Box Reveal: Handmade Products and Business Success Resources

list thorstenson my maker box collage

As I shared a few days ago, the first My Maker Box shipped last week, and the unboxing videos are pouring in. If you missed that post, you can get it and watch some of the videos at this link. Today, I am excited to share a close-up look at all of the handmade products and success resources featured in the August My Maker Box, along with the … [Read More]

Fun Video: Bath Bomb Cupcakes from FizzButter

fizz butter bath bomb cupcake

Do you know what a bath bomb is? It's mainly a combination of ingredients you use in everyday cooking, including baking soda and citric acid. Fragrance and color are usually added. When you drop a bath bomb into your tub, it fizzes up and dissolves in the water providing a wonderful scent and the benefits of the ingredients in the bath bomb. You … [Read More]

The First My Maker Box Has Shipped!

my maker box front cover august 2014

As entrepreneurs, we have many ideas, yet only a small fraction of them ever rise to the top and actually ship. I've had tons of ideas and many of them are on the cutting room floor ... but not this one. This one shipped, and it will ship again. I am thrilled to announce that the PREMIER edition of My Maker Box shipped on Tuesday, and is hitting … [Read More]

I am Featured in Today’s Innovative Woman!

cathy allesandra - todays innovative woman

Recently, the very fabulous Cathy Allesandra, publisher of Today's Innovative Woman Magazine and producer of the radio show of the same name, interviewed me on the topic of "How To Embrace Your Role as a Business Leader." In my experience coaching and mentoring Makers and Handmade Entrepreneurs for 14 years, I have noticed that most will invest … [Read More]

Join Me! Indie Business Blueprint Early Bird Ends July 31!

indie business blueprint

I want you to approach the 2014 holiday season armed with a blueprint for success that allows you to attract more buying customers so you can generate more sales. It's nearly August, and this is the perfect time to shore up your online business systems so you are ready to maximize the holidays. My Indie Business Blueprint will help you do that, and … [Read More]

Grit Trumps Everything in Business

angela lee duckworth on TED

I was not a high performing young student. It's embarrassing to admit, especially since today, I insist that my children pursue high levels of achievement in elementary school. (Translated loosely, this means "as many A's as you can get.") When I was their age, I did well, but after sixth grade, I started getting B's and C's -- and even a few … [Read More]

IBN Members at Renegade Craft Fair – San Francsico

renegade members

If you love all things handmade and you live in San Francisco, then you may have been at the Renegade Craft Fair over the weekend. If so, you would only have enjoyed yourself if you had been sure to stop by and meet some of our members there -- in particular, the lovely ladies pictured here. That's Nieves Rathbun from By Nieves on the left. You … [Read More]

10 Signs Your Small Business Will Be Successful

plants and coins showing growth

This article is for all Makers and handmade entrepreneurs, but mainly for the newbies. One of the questions I get most often is: "How do I know my business will work?" The short answer is that you don't know. No one knows. Entrepreneurship is about many things, and one of those things is risk. When you start a business, you take a chance that it … [Read More]